I read an interesting article over at Kotaku recently. This article is a "how to guide" for making games using the license from upcoming movies. The advice is pretty common sense, and mostly panders to the audience, but it did have some, well one nugget of information that I found interesting.
"The summertime release list for video games isn't typically as stuffed as the fall and holiday release list, meaning potentially less competition. So if you can release in the summer time, day and date with the theatrical release, do it. Failing that, wait for the DVD, as EA did with the video game release of Superman Returns and Warner Bros. is doing with the second episode of Watchmen: The End Is Nigh.
While risky, most of the spending in the U.S. happens during the fourth quarter of the year, a product of the video game industry following a "toy-based" model, according to Wolf, not a media-based model."
I have often wondered why there is such a dearth of "triple A" titles during some parts of the year. I suppose that if previous models show more spending to happen during the fourth quarter, it makes sense to try and target that release period, at least to an executive.
I think that most gamers, or at least I, crave content year-round. I consume games at a fairly rapid rate. Part of this comes from not being a "completionist." This admission will probably reduce my gamer-cred to a lot of people. I enjoy the narratives of games, I also enjoy the action and hopefully the combat system. I do not enjoy scouring every nook and cranny for obscure items that I can complete the game without anyway.
With our consumer-based economy, and many adults having loads of disposable income, it seems strange to not be releasing titles year-round. Less competition during the summer months would seem to be a good incentive to try and release at that time.
I read the reviews for Red Faction: Guerrilla, before I purchased the game. They were not stellar. However, the game had enough interesting ideas to make it a viable purchase without any more tempting alternatives. I am glad to be playing it, make no mistake there, but I wonder how it would have fared against other big titles in a fight for my free time.
I suppose my main concern is the coming storm this fall. Dragon Age: Origins, Bayonetta, and more than a few others that I can't think of at the moment are looming on the horizon, all releasing very close to one another. I won't have the time or the funds to play them all when they come out, and that is disappointing.
Another note is the increasing prevalence of DLC in extending the life of games. Anyone who reads this will know of my extensive love for Fallout 3. I have purchased every DLC released by Bethesda on, or very near to release. I enjoy this game and love new experiences within the world that they have created, and it has given me more to do during these months when there has not been much else to buy new.
I suppose that I should also look at the slower months as a time to catch up on the titles I may have missed. I find that I am affected by our forward-looking consumer culture and crave the newer titles, shunning those who have fallen by the wayside. I am certain that this is my own loss, but unable to change my ways.
16.7.09
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